Alberto Basaglia (1969) Natalia Rota Nodari (1970): “Architecture, design, graphics, interior design: everything is a project. The project is a vision of that which has yet to exist. Our ambition is to give everything we have so that this vision, shared with the client, may find the best paths in order to become a reality.” They founded the Associated Firm in 1997. Designing an urban sector, a building, an object, a piece of furniture: it is all the same to them. They deal with all fields of design, from urban planning to architecture, to environmental design, to design and graphics, always trying to delve deep into the details of each phase: production, marketing, communication, company strategies. Design rigor and clarity are the goals they aim to reach, striving to “eliminate”, “simplify” and “streamline” and, at the same time, “customize” that which they are creating. The creative process is a nonstop dialectic exchange of views that is crucial to an in-depth analysis of the critical issues of a project. The duo has already designed many works of environmental, industrial, commercial and residential architecture. “We are constantly searching for a dialogue with the landscape context. We endeavor to find new architectural elements that are able to interpret in a contemporary key the semantics of the context.” They collaborate with many international companies on the design front, and are also art directors for some of these companies. Their very first experience in the world of design dates back to 1999, when they created the YDF collection and brand, thanks to which they were awarded the first prize in the “Young & Design” contest. They have also designed for Blitz Bovisa, BPA, Caffè Bonomi, Diemmebi, I TRE, Lema, Luxit, Mamà Design Italia, Outlook Design Italia, Pedrali, Progetti, Rexite, Steiner, Treca Interiors Paris, and YDF.
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